Bob Lederer RBDR

Facebook clicks are illusory. Multiscreen strategies. Apple grower MR. (RBDR 6.4.2015)

Today on RBDR: 1) Marketing on Facebook, using its members, is fools gold if clicks are a prominent part of the plan. 2) SAS Global Customer Intelligence Director Wilson Raj offers 4 winning multiscreen strategies. 3) How apple growers are using consumer input to make their future decisions about which apple varieties to grow.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RBDR

Big Sofa. UCLA student MR controversy, AMS founder steps down. (RBDR 6.3.2015)

Today on RBDR: 1) Big Sofa is a video research aid for client research departments and research agencies 2) UCLA graduate student Michael LaCour’s research about acceptance of same sex marriages was controversial enough, then word leaked that the project was built on big research. 3) Applied Marketing Science President and founder Bob Klein is retiring after 26 years.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

There is no need to search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

UK pollsters completely blew it. Norman Nie’s transformational contributions. (RBDR 5.11.2015)

Today on RBDR: 1) UK pollsters’ completely inaccurate predictions for the British parliamentary election could impact the credibility of the research industry. 2) Facebook’s Daniel Slotwiner, who knew Norman Nie as a student, friend and employee, speaks with RBDR.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To learn how to turn great research results into actionable results, go to this URL:
http://dapresy.com/study-shows-that-mr-industry-is-great-at-conducting-findings-but-falls-short-on-delivery/

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.