China’s WeChat tests 1st ads. Mobile MR firm launches NP Alert Service (RBDR 2.10.2015)

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Today on RBDR: 1) The Experian Data Quality study shows companies’ intense interest in insights driving their businesses, but apprehension about the state of their data quality. 2) China’s WeChat service, with 450 monthly users, has tested advertising for the first time–and it did not go over well with the members. 3) Instantly Product Watch is enlisting its mobile members to collect and report new product introductions in stores that most CPG companies do not detect until months after they first appear.

VOC: don’t ask questions, “actively listen;” Teens DO Like Facebook! (RBDR–4/21/2014)

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Today: 1) Market research needs to follow the advice the most consumers hear but don’t follow: become an active listener to tap into all the sources (new and old) of information available to the MR industry. 2) McMillion Research is using Experian Data Quality to ensure the quality of newly recruited research respondents. 3) Teens don’t like Facebook any more. It’s been a fact for months, except it’s not true. Edison Research’s Tom Webster explains how he knows.

Today is Data Privacy Day around the world; 2014: Will it be the Year of Data Analytics for marketers? Corporate Data Quality around the world is shockingly “poor,” says Experian Data Quality white paper (RBDR–1/28/14)

Today on RBDR, sponsored by KL Communications (

1) On global Data Privacy Day, MRA releases its Top 10 U.S. government officials who are involved and committed to the cause of consumer privacy. 2) The State of Marketing Report from Salesforce and ExactTarget makes the case that 2014 could be The Year of Data Analytics for Marketers. 3) Experian Data Quality’s “State of Data Quality White Paper” calls into question the quality of company data. On example from this damning report: U.S. companies believe 25% of their data is inaccurate. Think about that for a moment.

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• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)