Bob Lederer RBDR

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals, with a forward-looking growth and foresight analytics-driven approach that
• uncovers future growth opportunities,
• sizes future demand,
• develops successful growth strategies and
• identifies new innovations to succeed in tomorrow’s marketplace.

4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT. To register for the webinar, please visit: http://www.4igrowth.com

Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.

Bob Lederer RFL Communications, Inc.

MRer abuse causing mobile user tracking blocks (RBDR 8/21/14)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) MarketingWeek Feature Writer Lucy Tesseras comments on market researchers’ growing abuse of mobile users and its short and long-term implications. 2) NetScout Systems is suing Gartner Inc. over its March 2014 analysis of the network management software and appliance market that NetScout’s legal complaint ways was defamatory.

Bob Lederer RFL Communications, Inc.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.

Bob Lederer RFL Communications, Inc.

Book publishing “crowdsourcing”; Breakthrough pollster dies (RBDR 8/18/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. These growth and foresight analytics have proved over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become rock stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Crowdsourcing is put to its newest test: publishers empowering voters to rate manuscripts for potential publication. 2) Dotty Lynch, a pollster who broke new ground for the profession in assessing the gender gap and what female voters thought of candidates, died at age 69. 3) RBDR offers a way to brighten your next depressing day.

Bob Lederer RFL Communications, Inc.

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.