Eugene Roytburg – RFL Communications, Inc.

April 28, 2016 Bob Lederer RBDR

Who are buyers’ “micro-influencers”? Introducing “Tone of Voice” research. (RBDR 04.28.2016)

Today on RBDR:

1) Defining “Micro-Influencers” and their real, credible impact in driving buying decisions.

2) Introducing the new brand/research phrase “Tone of Voice,” what it is, what it provides and the great impact it has had on several major companies that have implemented it – and at a very reasonable cost!

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

April 27, 2016 Bob Lederer RBDR

Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

March 28, 2016 Bob Lederer RBDR

Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

Today on RBDR:

1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.

2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

October 1, 2014 Bob Lederer RBDR

Microsoft’s unorthodox polling. Reaching attentive, receptive audiences (RBDR 10.1.2014)

RBDR is sponsored by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

1) Microsoft Research launched the Microsoft Prediction Lab, a polling and prediction unit that relies heavily on input from people who have a stake in the outcome because they have bets riding on it. Check out these links:

http://www.winbeta.org/news/microsoft-research-launches-new-website-polling-and-predictions

http://www.pcworld.com/article/2688662/microsoft-wants-you-to-help-predict-the-future.html

2) YuMe and IPG Media Lab study how to reach audiences when they are most receptive and attentive.

Check out YuMeResearch.com for much more information.

September 30, 2014 Bob Lederer RBDR

Young people say brands are essential. Best Big Data use is small data (RBDR 9.30.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Today on RBR: 1) New Havas Worldwide research, published in its latest Prosumer Report, shows young people feel strongly about brands being an important part of their lives.
2) Actuate Corp. VP of Product Marketing & Innovation Allan Bonde makes the case that Big Data is best put to use by breaking it into small data that drives consumer apps.