MR Clients Taking Action Against New Realities | RBDR

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July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

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Videography Tech Opens the Globe to Ethnography | RBDR

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May 17, 2018. Today on RBDR:

ViewEverywhere.net has a videography research technology that requires only an Android 5 (or better) mobile device and opens the world to inexpensive ethnographic research in a wider variety of situations.

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The Falling Cost of Ethnography | RBDR

January 6th, 2016. Today on RBDR:

1) Kathryn Korostoff blogs about the lessening cost of ethnography.

2) The French newspaper, Le Parisien, announces it will no longer pay for polling.

3) 2017 is the proper time for users of social media data to face a challenge: to bring the numerous differentiated tools used to collect platform, competitor, advertising, customer service and other data into a single data ecosystem.

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PreTesting’s Dan Morris on research innovations of truVue. (RBDR 08.10.2016)

Today on RBDR:

PreTesting Group President Dan Morris explains the breakthrough ethnographic, qualitative and quantitative research opportunities from use of truVue, which enables you to see and hear what consumers are saying to others and out loud to themselves as they go through the motions of their day.

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Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.