Bob Lederer RFL Communications, Inc.

Ethnography’s Expanded Scope Extends To Exhibit Booth Evaluations / RBDR

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February 9, 2022

Today on RBDR: Ethnography has prodigiously expanded its purview from the traditional laundry room, more recently to retail locations, to even more recent coverage of sports venues and, now, conference/ convention exhibit booths. It has a new name: people-measurement. (Link to case study https://digitalmortar.com/measuring-ces-a-case-study-in-people-measurement-analytics-with-digital-mortars-dm1/)

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Bob Lederer RFL Communications, Inc.

Ethnography Becomes Valued, Broad, Wider Online / RBDR

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July 28, 2021

Today on RBDR: Making ethnography available in an online version has breathed expanded life into an already popular methodology, broadening its usage anywhere during the research project process, not to mention wider capabilities.

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Bob Lederer RBDR

MR Clients Taking Action Against New Realities | RBDR

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July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

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Bob Lederer RBDR

Videography Tech Opens the Globe to Ethnography | RBDR

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May 17, 2018. Today on RBDR:

ViewEverywhere.net has a videography research technology that requires only an Android 5 (or better) mobile device and opens the world to inexpensive ethnographic research in a wider variety of situations.

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Bob Lederer RBDR

The Falling Cost of Ethnography | RBDR

January 6th, 2016. Today on RBDR:

1) Kathryn Korostoff blogs about the lessening cost of ethnography.

2) The French newspaper, Le Parisien, announces it will no longer pay for polling.

3) 2017 is the proper time for users of social media data to face a challenge: to bring the numerous differentiated tools used to collect platform, competitor, advertising, customer service and other data into a single data ecosystem.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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