Bob Lederer RBDR

The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.

Bob Lederer RBDR

Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.

Bob Lederer RFL Communications, Inc.

Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.