Bob Lederer RBDR

Poltrack wins Ephron Award. FB algorithm can mislead. Best mobile target group. (RBDR 6.17.2015)

Today on RBDR: 1) ARF’s second annual Erwin Ephron Demystification Award is presented to CBS Chief Research Officer David Poltrack. 2) SeekingAlpha presents Dallas Salazar’s analysis of Facebook’s algorithm that tracks how long any Facebook News Feed is viewed, then makes perhaps mistaken assumptions about similar subject matter being of special interest to that Facebook member. 3) WiseMarketer highlights an OtherLevels study about the mosts opportunistic target for mobile marketers.

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Bob Lederer RFL Communications, Inc.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

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Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.