Bob Lederer RBDR

MR’s 2018 Challenge to Emphasize Quality | RBDR

January 11, 2018. Today on RBDR:

How committed are you to quality research? Happy Thinking People Director of Marketing & Sales Edward Appleton thinks it is so vital that the industry should make 2018 the Year of Research Quality.

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This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RFL Communications, Inc.

RBDR for August 8, 2013

Ipsos’ financial report for its first half of 2013 includes an important macro review of MR conditions, plus analysis of what it believes the MR industry and its companies need to do to face current and emerging conditions. Avery Dennison Senior European Consumer Insights Manager Edward Appleton speaks about how he would like his MR vendors to extend themselves to upgrade their contributions and improve his department.