Bob Lederer RFL Communications, Inc.

Why Quantilope Is Attracting Special Interest / RBDR

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July 22, 2021

Today on RBDR: Quantilope attracted RBDR’s attention as one of the dynamic, young research companies, spearheaded by a start-to-finish automated research process that has reaped awards and been the focus of a Forrester Research review that lauds its long-term financial benefits.

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Bob Lederer RBDR

Qualtrics Wants to Be the Apple of Research | RBDR

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October 15, 2018. Today on RBDR:

Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”

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Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.