RBDR for August 26, 2013

eMarketer reports that digital platforms have surpassed television as the U.S. media content consumption. Dennis Murphy comments on how top market researchers are still relying on traditional survey research for critical insights. RBDR plans to address what it identifies as the MR industry’s most important issues, but we want your input. Email info@rflonline.com to share your thoughts.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is the first of several mobile MR insights to be delivered in this RBDR content box this week, courtesy of Decipher, Inc.:

RBDR for August 7, 2013

Yahoo! CEO Marissa Mayer tells Bloomberg News that Yahoo! R&D has hired 30 Ph.D. researchers this year and will add 20 more in 2013. In all likelihood, a good sign for market research at the company! DigitalMR World Ltd. CEO Michalis Michael adds more heat to the argument that current market research desperately needs to change its tools, model and day-to-day activities if it wants to survive in the digital world.