Bob Lederer RFL Communications, Inc.

3 Factors Have Replaced Demographic-Based Marketing / RBDR

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May 13, 2022

Today on RBDR: Advertisers and marketers can no longer base their marketing plans on demographics. According to King’s College London Professor Bobby Duffy’s new book, “The Generational Myth,” the combination of generational cohorts, historical events and life cycle moments more reliably address consumer attitudes and behavior.

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Bob Lederer RFL Communications, Inc.

Brand Opportunities From Psychographics, Micromoments / RBDR

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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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Bob Lederer RFL Communications, Inc.

Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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Bob Lederer RBDR

CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

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