Bob Lederer RFL Communications, Inc.

What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)

Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.

2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.

3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Pew expands pct. of mobile calls in phone interviewing; Google’s acquisition of Nest could open new information trails; New Product from 24Tru (RBDR–1/20/2014), sponsored by Decision Analyst

1) Pew Research Center is altering its proportion of mobile phone and landline interviews when it conducts telephone research. 2) Google’s acquisition of Nest opens up a world of new information trails from people’s homes. 3) Some argue that there are too many MR innovations and not enough understanding of how they work best. But, that’s not slowing MR innovations, and RBDR spotlights three of them,(including 24Tru and Tag-Man) today.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

—————————————————————————————————————————-

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Social media research: the great opportunity for the MR department (RBDR–12/12/2013)

Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

Bob Lederer RFL Communications, Inc.

RBDR’s tribute to Jack Honomichl, who died Sunday at 85 (RBDR–12/11/2013)

Today: We pay tribute to the late Jack Honomichl, who died at age 85 on Sunday. He promoted the interests of the market research industry and profession superbly for over 50 years, reminding businesses of its viability and bringing news about the industry through Advertising Age and in the market research industry’s successful publication, Inside Research.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html