Bob Lederer RBDR

A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)

Today on RBDR:

1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.)

2) Not too many companies in recent memory have boosted their staff by 20% without making an acquisition, but Toluna made an announcement like that this week.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it by clicking here.

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Bob Lederer RBDR

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

CIA and social media. Right vs Real-time marketing. ESOMAR earns Webcast Award. (RBDR 05.02.2016)

Today on RBDR: 1) The Central Intelligence Agency has a venture capital firm that looks for soft robots that can collect and analyze social media for the secretive government organization. 2) The debate: the value of Right-Time Marketing versus Real-Time Marketing (Read the story by clicking here). 3) ESOMAR captures “Best Event Webcasting” award from the International & European Associations Conference.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.
Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

C-suite difficulty in personalizing marketing. Vegas MR firm wins data lawsuit. (RBDR 04.07.2016)

Today on RBDR:

1) There is some consensus about the difficulty consumer companies have when they say they want to personalize their marketing. It is possible, but not without significant changes in corporate culture and implementation of technology.

2) Research agencies are probably pretty comfortable when they begin a research project, with people, processes and institutions in place, but what happens if there is a deliberate data collection breach? A Las Vegas MR agency sued and won a judgement against a local data collector for 2015 falsification of data and related damages.

  • (Our thanks to Kelley Styring for bringing this story to the attention of RBDR.)

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Academy of Influencer Marketing. FocusVision CEO: MR needs new tools/techniques. (RBDR 04.06.2016)

Today on RBDR:

1) The Academy of Influencer Marketing is being created by Traackr to help marketers understand Influencers, with ideas on how to communicate with them and get them on your side.

2) New FocusVision CEO Jamin Brazil explains the needs and demands of market research agencies and client market research departments for the hottest research tools and techniques.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Marketing Mix Modeling.” Read it at this link.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.