Bob Lederer RBDR

Exclusive interview with GfK NA CEO on more use of passive data. (RBDR 11.04.15)

Quick programming note: the next edition of RBDR will be arriving this Friday, November 6th. There will be no new RBDR tomorrow, November 5th.

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Today on RBDR: GfK CEO for North America David Krajicek explains the dilemma from a GfK & IIR study into the future of research insights that shows client expecting much heavier use of passive data inside of two years. Yet, research agencies know the realities of that taking place in the anticipated two-year timeframe — and there is clear misalignment.

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Bob Lederer RFL Communications, Inc.

uSamp panelists are especially happy as they earn major compensation; Bob Lederer expresses more reasons for MR industry college push (RBDR–3/31/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) RBDR has the money-making details from uSamp’s collaboration with CrowdComputing Systems, an effort to help its online panelists earn serious incentive monies by carrying out mobile research tasks. 2) Bob Lederer presents additional reasons by his proposal that that MR industry aggressively push MR to all U.S. colleges and universities as a solid job opportunity for those with a degree. Listen to the winners of GfK’s 2014 NextGen Competition explains their new found interest in pursuing a MR career after completing a research project.