Bob Lederer RFL Communications, Inc.

Why Brands Don’t Use Most Effective MR Stories (“Signature Stories”) | RBDR

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June 25, 2019

Today on RBDR: Prophet Vice Chairman and Brand Strategist David Aaker doesn’t waver about his belief in “Signature Stories.” Brands use it to make a powerful internal and external case for their product(s). But Aaker knows relatively few companies are advocates, and he claims to know six reason why.

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Bob Lederer RFL Communications, Inc.

Why Brands Don’t Use Best Research Stories (“Signature Stories”) | RBDR

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April 23, 2019

Today on RBDR: Prophet Vice Chairman and Brand Strategist David Aaker doesn’t waver about his belief in “Signature Stories.” Brands use it to make a powerful internal and external case for their product(s). But Aaker knows relatively few organizations have adopted the idea, and he identifies six reason why that is the case.

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Bob Lederer RBDR

Story “Overload?” (Guest Dr. David Aaker) | RBDR

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September 6, 2018. Today on RBDR:

Prophet Chairman David Aaker continues his comments on “Signature Stories,” this time concerning possible “overload” that can occur in research storytelling.

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Bob Lederer RBDR

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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