Bob Lederer RBDR

FB redefines Cost-per-click. Cardlytics movie MR put to test. (RBDR 7.13.2015)

Today on RBDR: 1) Facebook’s redefined “Cost-per-Click” focuses on websites and apps to improve its impact against advertisers’ objectives. 2) Great evidence that Millennials can best be reached for research via mobile services. 3) Unique research capabilities with movie-goers, whether they purchase online or offline, is being offered by Cardlytics–and Palisades Media Group and The Weinstein Company see benefit in giving it a tryout. 4) PepsiCo’s head of North America Beverages Al Carey adds a unique responsibility.

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Bob Lederer RBDR

Poltrack wins Ephron Award. FB algorithm can mislead. Best mobile target group. (RBDR 6.17.2015)

Today on RBDR: 1) ARF’s second annual Erwin Ephron Demystification Award is presented to CBS Chief Research Officer David Poltrack. 2) SeekingAlpha presents Dallas Salazar’s analysis of Facebook’s algorithm that tracks how long any Facebook News Feed is viewed, then makes perhaps mistaken assumptions about similar subject matter being of special interest to that Facebook member. 3) WiseMarketer highlights an OtherLevels study about the mosts opportunistic target for mobile marketers.

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