Bob Lederer RFL Communications, Inc.

Five Important Research News Notes / RBDR

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October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

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Bob Lederer RBDR

What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Bob Lederer RBDR

Measuring CX: Flexibility, Please! | RBDR

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August 17, 2018. Today on RBDR:

Dr. Stephen Needel takes on the common wisdom about all-important Customer Experience with a provocative commentary that points out the need for degrees of flexibility in making CX research assessments.

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Bob Lederer RFL Communications, Inc.

Bruce Temkin’s CX projections; MFour “Survey on the Go” mobile app improves polling; France fines Google (RBDR–1/14/2014)

Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.

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