Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:
Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.
Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Today: 1) India faces a polling scandal after hidden camera conversations with leading polling organizations shows 11 of 13 willing to tweak or mislead results. 2) TAM (Kantar and Nielsen) register to provide TV Ratings in India after the country’s High Court temporarily halts implementation of new TV Ratings business guidelines. 3) RBRDR News Notes: New Nielsen COO Brian West, Wells Fargo hires A. Charles Thomas to run its data operations and teenage-focused retailer Claire’s hires Katy Perry to develop a new jewelry line after extensive MR shows her to be a global “superstar.”
KL Communications CEO Kevin Lonnie’s shares his thoughts about gamification here:
Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Today: 1) By popular RBDR viewer demand, we explain the 6 distinct types of tweets. 2) At the Gartner Business Intelligence Summit, predictions about the demise of the term “Big Data,” projections about purchases from consumer wearable devices in 2015 and cautions about making use of data as well as understanding the importance of information trust issues. 3) Time for some MR fun (!) on RBDR. It’s Humpday as Will Ferrell joins First Lady Michelle Obama’s “Let’s Move” focus group.
This Sunday’s Super Bowl is almost as much about the commercials that will fill the time outs on the field as it is the 48th game in the series.
RBDR Producer Bob Lederer discussed the effectiveness of the advertising that will appear with experts in the field who can’t wait for the commercial breaks.
• Dialsmith CEO David Paull
• DG Head of Cross-Media Analytics George Musi
• Socratic Technologies Advertising Research Specialist Paul Shellenberg.
Super Bowl advertisers may not have the same goals in mind. How important is “buzz” versus reach, perceptions and effect on consumers? What different analyses will be done for the Super Bowl spots. How important is the most quoted Super Bowl advertising analyst, USA Today’s Ad Meter? We discussed these and other concerns.
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KL Communications is the expert in Customer Co-creation, with the proprietary CrowdWeaving platform that is powering the next generation of online insight communities.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
1) ThinkVine provides more insight into correctable marketing mistakes.
2) IBM launches a new “Interactive Experience” consultancy that brings together design capabilities, user expertise expertise and research innovation and leadership.
3) CINT CEO Bo Mattsson discusses new trends in online panel research.
Look for our special RBDR Friday edition, January 31, featuring advertising experts who discuss the upcoming Super Bowl commercial extravaganza.
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KL Communications, THE expert in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.
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To read KL Communications CEO Kevin Lonnie’s commentary on opportunities and implications of integrating customer co-creation into the MR realm, visit:
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
