Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

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Bob Lederer RBDR

comScore’s great financial week. Kristin Luck update. MR Toolbox Report (RBDR 2 16 2014)

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Today on RBDR: 1) comScore’s great financial week. 2) Reminder about RFL’s Market Research Toolbox Report, which is still accepting contributions about WHEN to opt for specific qualitative and quantitative research tools and techniques to foot the specific needs of any research project. 3) “Coffee with Kristin” launches on RBDR, offering the insights of one of the favorites of RBDR viewers, Kristin Luck.

Bob Lederer RBDR

P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.

Bob Lederer RFL Communications, Inc.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

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Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.