Bob Lederer RBDR

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RFL Communications, Inc.

Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.