Bob Lederer RFL Communications, Inc.

Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Bob Lederer RBDR

Decision analysts sitting in MRD. Right metrics drive Mobile Mktg. (RBDR 09.12.2016)

Today on RBDR:

1) Kathryn Korostoff blogs about the great source of data analysts: your market research departments. Of course, she explained.

2) As CMOs continue to struggle with how much to invest in mobile marketing and where to make those investments, Steve Olenski wrote on Forbes.com the essentials.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

How the one UK pollster accurately predicted Brexit result. (RBDR 07.11.2016)

Today on RBDR:

1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.

2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Op-ed: Mobile and online research not the same. CMO tenures drop. (RBDR 03.08.2016)

Today on RBDR:

1) Flex MR Insight Manager Louisa Thistlethwaite makes the argument that mobile research should no longer be directly aligned with online research. Read her blog on the topic by clicking here.

2) Spencer Stuart’s annual study of Chief Marketing Officers and their tenures shows they dropped in 2015 for the first time in a decade.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.