Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

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