Bob Lederer RBDR

Charlotte Sibley on MR’s Slow Progress in Business | RBDR

January 30th, 2017. Today on RBDR:

40-plus year biopharma research veteran Charlotte Sibley discusses revolutions inside corporate biopharmas since 1970 and compares the relatively unfortunate uneventful evolution of market research in terms of its progress with respect to the business.

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Bob Lederer RFL Communications, Inc.

Biotech’s 1st Chief Patient Officer; ACA boosts Medicaid Rx spend (PRVR–4/7 to 4/11/2014)

This week on Pharma Research VIDEO Report: 1) Pharmaceutical companies have cut back on what they pay physicians to speak on their behalf, but the real attention getter will be the searchable database patients will be able to access with 2013 data on pharmacy spending of $10 or more with each U.S. doctor. 2) Sanofi breaks new industry ground by appointing the first Chief Patient Officer. 3) Charlotte Sibley returns to recommend three steps that pharmaceutical companies can take with their research departments to implement Big Data opportunities. 4) With the ACA’s 2014 enrollment period in the past, the first reports of its impact on the pharmaceutical industry are being released.

Bob Lederer RFL Communications, Inc.

vitaTrackr: Let’s create data-enabled healthcare; IBM Watson battles cancer (PRVR–3/31/14)

This week on Pharma Research VIDEO Report:

1) Hats off to vitaTrackr, which has decided to take the lead by inviting key elements of the health care industry to join it in a collaboration to create the foundation for data-enabled health care. 2) IBM Watson is being assigned its most challenging task to date: helping to find medical cures for glioblastoma patients. 3) Pharma MR stalwart and proponent Charlotte Sibley speaks with Bob Lederer about how and why many pharmacos are missing the boat with Big Data. 4) The Ogilvy Awards handed out at the ARF ReThink Conference awarded 6 different health care-related organizations in a New York ceremony on March 25.