Bob Lederer RBDR

American Comm Survey cuts queries. RBDR Qual/Quant Client of the Year (RBDR 12.2.2014)

Subscribe to receive our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) The Census Bureau’s American Community Survey plans on cutting 7 questions from the questionnaire that goes out to 3.5 million Americans annually. 2) RBDR’s “Client of the Year Award” for the Qual/Quant category is announced.

Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

Bob Lederer RFL Communications, Inc.

Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.