How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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Super Bowl 48 ads: experts rate the good & bad, swings and misses (RBDR–2/4/2014)

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RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.

Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?