BrandKeys – RFL Communications, Inc.

January 20, 2021 Bob Lederer RFL Communications, Inc.

The Trump Brand’s Long & Winding Road / RBDR

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January 20, 2021

Today on RBDR: What’s the state of the Donald Trump “brand” as he leaves the White House? Brand equity’s top researcher, Brand Keys’ President Robert Passikoff, began tracking Trump’s human brand before most others gave it a thought. He shares the evolution of the Trump brand in a conversation with RBDR.

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May 12, 2016 Bob Lederer RBDR

Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

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February 3, 2015 Bob Lederer RBDR

SB 49 ads that connected (and some that whiffed) RBDR 2.3.2015

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Today on RBDR: An expert advertising research panel (Decision Analyst President Jerry Thomas, Bill Harvey Consulting President Bill Harvey and BrandKeys President Robert Passikoff) reviews general impressions and specifics of Super Bowl commercials that made a positive impression or missed the mark

January 29, 2015 Bob Lederer RBDR

How “SUPER” are this year’s Super Bowl ads? (RBDR 1.29.2015)

RBDR is sponsored by Socratic Technologies (so tech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: Our second annual look at Super Bowl advertising, including which could shine and the advisability of investing multi millions of dollars in a 30- or 60-second spot.