Bob Lederer RBDR

MR not helping entrepreneurs. SurveyMonkey in Australia. (RBDR 3.26.2015)

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Today on RBDR: 1) At the annual MRS Conference in London last week, Tom Woodnutt argued that research is not suiting the needs of entrepreneurs–a great irony since entrepreneurs have been so much a part of vendor research growth and innovation during this century. 2) SurveyMonkey is breaking through another of its perceived glass ceilings in its research marketing pitches in Australia to agencies. 3) A Carnegie Mellon University study shows how a dozen very popular Android apps are collecting and distributing users’ locations.

Bob Lederer RBDR

Jay Wilson, 77, is dead. Why SSI bought MROps. Advice for CMO: MR (RBDR 3.25.2015)

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Today on RBDR: 1) Jay Wilson, a powerful research executive and influence for decades in the research industry, died Sunday at 77. 2) Survey Sample President & CEO Chris Fanning explains why he bought MROps last week–and it isn’t for the reasons we thought. 3) Forrester Research VP Sheryl Pattek shares the general advice she gives her CMO clients: get and use outside research.

Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

Nielsen moving to UK. Did lack of MR damage Google Glass? (RBDR 3.3.2015)

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Today on RBDR: 1) Nielsen N.V. is moving its corporate headquarters to the UK from The Netherlands for shareholder reasons. 2) The Consumer Goods Forum board issues a set of Consumer Engagement Principles to guide its consumer good companies in their information sharing with customers. 3) Collin Sebastian writes on Mediapost his explanation for the failure of Google Glass. At the top of his list is the lack of research into its potential customer base and how Glass could be used.

Bob Lederer RBDR

Clarifai “sees” video activity, objects. Horizon Media adds “mood” to radio MR (RBDR 3.2.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) New Clarifai software is said to break new media ground by recognizing what it happening in a video so that particular brands can be inserted at given points. 2) Horizon Media says it will inject “moods” into radio research. 3) Gallup announced it will gradually move away from reliance on its Lincoln, NE telephone call center and a shift to online research for its polling.