Bob Lederer RBDR

Unilever’s SharkTank MR: having 2x the Impact @ 1/2 the Time & Cost (RBDR 8.6.2015)

Today: Unilever SVP Marketing & Strategic Insights Stan Sthanunathan discusses the company’s “SharkTank” program that is funneling brand new research tools and techniques into the corporation for testing and scaling up.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

TCPA, the Pink Elephant research can not ignore (RBDR 8.5.2015)

Today: A intensive look at the threats, costs and other ramifications of the implementation and regulation of TCPA on the market research industry.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

MR’s changing face reflected in RFL Global Top 50 Research Organizations (RBDR 7.7.2015)

Today on RBDR: Introduction of the RFL Global Top 50 Research Organization list, plus RFL publishes the first Top 50 Big Data list. Bob Lederer explains that the RFL Global Top 50 list of companies reflects the changing face of the research industry. Download it for yourself and comment under our video or directly to RFLBob@Gmail.com

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Bob Lederer RBDR

MR industry changes last year: paper, CAPI, Mobile (RBDR 4.27.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: Meaning Ltd.’s Annual Software, Technology & Methodology Market Research Trends Study has been released, with several industry changes of note.

To access this study: http://ww2.focusvision.com/wp-content/uploads/2015/04/FocusVision_Market_Research_Technology_Report1.pdf