Bob Lederer RBDR

Ipsos details crushing client challenges and its solutions (RBDR 2.26.2015)

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Today on RBDR: 1) Ipsos’s full-year 2014 financial report explains major complexities that beset its clients in 2014, plus the new problems that they are facing in 2015. 2) TV viewership is down at many broadcast and cable networks, and they are demanding a wider net to capture where those viewers have shifted.

Bob Lederer RBDR

Positive implications of Instantly Product Watch launch (RBDR 2.12.2015)

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Today on RBDR: An important look at what “Instantly Product Watch” represents for the research industry’s future. In addition to ably assisting CPGs, it could become a critical new revenue and profit lifeline for sample providers.

Bob Lederer RBDR

Tweets return to Google search. Online data qual is still a problem. (RBDR 2.11.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients
Today on RBDR: 1) Reports have spread that Twitter will allow Google to search tweets beginning later this year. 2) Tabla Mobile founder Scott Weinberg, also a veteran online panel executive, points out numerous examples of questionable online panel and survey data quality.

Bob Lederer RBDR

China’s WeChat tests 1st ads. Mobile MR firm launches NP Alert Service (RBDR 2.10.2015)

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out http://www.Dapresy.com/Our-Clients
Today on RBDR: 1) The Experian Data Quality study shows companies’ intense interest in insights driving their businesses, but apprehension about the state of their data quality. 2) China’s WeChat service, with 450 monthly users, has tested advertising for the first time–and it did not go over well with the members. 3) Instantly Product Watch is enlisting its mobile members to collect and report new product introductions in stores that most CPG companies do not detect until months after they first appear.

Bob Lederer RBDR

Programmatic: another research advance MR is ignoring (RBDR 2.9.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out Dapresy.com/Our-Clients
Today on RBDR: Bill Harvey, President of Bill Harvey Consulting, and Joel Rubinson, President of Rubinson Partners, discuss the emergence of Programmatic Advertising, its impact on media research capabilities and why it is important to market researchers.