Bob Lederer RBDR

Bob Ferro’s TrustedTalentMR.com to help MR firms find talent. (RBDR 09.22.2016)

Today on RBDR: Bob Ferro’s “TrustedTalentMR.com” executive recruitment organization, if successful, could establish a new, unique, perhaps better way, to help research companies/users find talent. Bob explains what his new process is all about to Bob Lederer on today’s RBDR.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read the White Paper by clicking here.

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Bob Lederer RBDR

Stanford/NEU study slams personal mktng. Princeton IDs shady tracking. (RBDR 09.21.2016)

Today on RBDR:

1) A Stanford University and Northeastern University study says personalized marketing is just not working. Read the study for yourself by clicking here.

2) A Princeton University study points out a number of subversive tracking being used to identify and collect data from unknowing consumers.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Coalition for Better Ads will need research. Putting research insights to use. (RBDR 09.20.2016)

Today on RBDR:

1) The Coalition for Better Ads doesn’t have a consumer component yet, but is going to need a ton of consumer input. That means “research.”

2) Two separate thoughts about understanding how research insights should be construed and put to use.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Emotion Analytics’ Multi-MR uses. Mkters’ Macro adds Micro info role. (RBDR 09.15.2016)

Today on RBDR:

1) The Israeli business Beyond Verbal claims to offer three research-related capabilities that delve more deeply than ever before into verbal communication.

2) Marketing’s traditional Chief Macro Officer is adding the responsibility of Chief Micro Officer, says Unilever’s CMO Keith Weed.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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