Bob Lederer RBDR

The Most Requested Metrics for MR CMO’s, Corporate Marketers | RBDR

January 26th, 2017. Today on RBDR:

1) Revelations about the most requested metrics and KPIs delivered to CMOs and corporate marketers.

2) TiVo loses an important round in federal court in its lawsuit against Kantar.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Bob Lederer RBDR

Nielsen Sells MR Assets, Harris Poll to Stagwell Group | RBDR

January 25th, 2017. Today on RBDR:

1) Nielsen sells certain custom research assets and the Harris Poll to Stagwell Group.

2) Several unique research insights from Boston Consulting Group’s Nadia Morozova from her attendance at the Market Research in the Mobile World conference in London.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. He tells the RBDR audience what that means, and its implications.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it directly by clicking here.

Sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity” by clicking here.

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Check out the link to Toluna’s “Communities Playbook” by clicking here.

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