Bob Lederer RBDR

Top-paying Marketing Jobs Centered on Market Research | RBDR

January 17, 2017. Today on RBDR:

1) A Monster.com evaluation of the top-paying marketing jobs shows three of the top seven are related to market research.

2) Reeve Associates’ Phil Reeve shares several macro-level hiring trends.

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Bob Lederer RBDR

Improving Researchers’ Communication with Peers, Clients | RBDR

January 16th, 2016. Today on RBDR:

Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

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Bob Lederer RBDR

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR:

1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco.

2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research.

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Bob Lederer RBDR

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

January 11th, 2017. Today on RBDR:

1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost.

2) MRA and CASRO completed their merger into The Insights Association.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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