Bob Lederer RBDR

The Potential of Using Psychometrics for Research | RBDR

Today on RBDR:

Michal Kosinski developed a targeted research capability using psychometrics at Cambridge University in 2008 that has been further developed since that time. He believes it has interesting social media marketing potential and he also fears that his work has been lifted and successfully used for political purposes.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

Super Bowl LI Ad Preview With a Panel of MR Pros | RBDR

February 2, 2017. Today on RBDR:

Our annual preview of upcoming advertisements on this Sundays Super Bowl LI, including what look like the best and least effective TV spots.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

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Bob Lederer RBDR

P&G Tells Digital Media Agencies: Get Your Work Together | RBDR

February 1st, 2017. Today on RBDR:

1) Procter & Gamble tells digital media agencies to get their work in order, notably with respect to viewability standards.

2) Event marketers are stepping up their interest and use of data from and about meetings and conferences.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Common Misconceptions, Misuses of Popular A/B Testing | RBDR

January 31st, 2017. Today on RBDR:

1) Misconceptions that have led to two misuses of popular A/B testing.

2) Programmatic TV is still a minor factor in media buying, but its users are discovering attributes that can already make a difference.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Charlotte Sibley on MR’s Slow Progress in Business | RBDR

January 30th, 2017. Today on RBDR:

40-plus year biopharma research veteran Charlotte Sibley discusses revolutions inside corporate biopharmas since 1970 and compares the relatively unfortunate uneventful evolution of market research in terms of its progress with respect to the business.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.