Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.

Bob Lederer RFL Communications, Inc.

“Jelly” crowdsourcing for mobile users’ “search” queries; Bill Harvey discusses media research ROI (RBDR–1/09/2014)

Today: 1) Crowdsourcing may gain some credibility from the launch by a Twitter co-founder, Biz Stone of Jelly, a free downloadable app that will enable mobile phone users to gain answers to their questions from their social media networks, including Twitter and Facebook. It is supposed to divert from Internet searches. 2) Bill Harvey, one of media research’s most innovative, ingenious minds for over two decades, explains to Bob Lederer both sides of the issue of implementing and relying on ROI in media research buys.

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