1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.
RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.
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1) If anyone asks you where venture capital money is being directed when it comes to research organizations, here is the latest from PitchBook.
2) The government of India goes public with its dissatisfaction with the new BARC TV ratings system because it feels there is a vast shortage of metered homes.
3) Twitter’s management has jumped here and there with reliance on varied metrics; Wall Street would like it to adopt an stick with “Time Watched.”
RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Find it by clicking this link.
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Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.
2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.
3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.
Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:
Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
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• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
