Bob Lederer RBDR

Twitter Considering Wider Data Sharing With Paid Service | RBDR

March 29, 2017. Today on RBDR:

1) Twitter is reportedly planning to create a paid Twitter service with enhanced data availability.

2) B2B marketers are generally happy with their data providers, according to a study from Openprise. Among its conclusions: the more data providers used by a marketer, the greater their degree of satisfaction.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about–we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Testimonial Videography can help, please click here.

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Bob Lederer RBDR

Japan: Twitter’s new key market. B2B Satisfaction Survey Success. RBDR Correction. (RBDR 04.25.2016)

Today on RBDR:

1) Japan is a particularly key market in Twitter’s plan to expand its data licensing revenues.

2) B2B Customer Satisfaction surveys contain four key success components, three of which senior executives believe are most important to them.

3) Correction about our story detailing the acquisition of J.D. Power from last week.

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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Bob Lederer RBDR

4 top criteria for B2B satisfaction surveys. Clay Dethloff on NPD process. (RBDR 02.17.2016)

Today on RBDR:

1) You will be surprised at the four top criteria required in a Business-to-Business customer satisfaction survey.

2) New product and service research is probably more important than ever, but doing such work correctly leaves the process open to a company’s expertise. “Imaginator,” from Decision Analyst, has been winning companies over for quite some time.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Find it here.

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Bob Lederer RBDR

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

B2B lags B2C. Data + Analytics = Content Mktg success. (RBDR 10.19.2015)

Today on RBDR:

1) Perhaps for the first time, an important difference between B2B and B2C in customer acquisition is revealed in a DMA/Octupus Media study.

2) Content Marketing success is hugely impacted by incorporation of data and implementation of analytics: five times the revenue benefit. (Link to this story HERE)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com

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