Bob Lederer RFL Communications, Inc.

Why Trackers “Suck” — And What to Do About It / RBDR

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September 13, 2021

Today on RBDR: Annie Pettit, Chief Research Officer for E2E Research, grabbed our attention with a blog that excoriated “trackers,” which she said, “suck.” Why (and what can be done about it)? Good reasons to listen to her brief explanation on this edition of RBDR.

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Bob Lederer RFL Communications, Inc.

More Engaging Question “Types” For Better Survey Experiences / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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Today on RBDR: E2 Research Services’ Chief Research Officer, Annie Pettit, blogged eight ways for researchers to elevate respondent engagement by making minor adjustments in their questionnaires. (Link to blog:https://e2eresearch.com/home/category/toolkit/research-insights/)

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Bob Lederer RBDR

Twitter data licensing revenue increases. Annie Pettit on mobile survey creation. (RBDR 04.20.2016)

Today on RBDR:

1) Twitter’s data licensing revenues are growing faster than almost anything else in the company.

2) Annie Pettit is right about survey creation, arguing that devising surveys for mobile first can solve multiple research problems.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities.

And, consider today’s advice from KL Communications President Kevin Lonnie:

With increasing pressure to demonstrate ROI out of the research function, customer co-creation provides an opportunity to boost the odds of a successful product introduction.

Find some low hanging fruit, where nothing has worked particularly well in a long while, but also be very selective and wait for the perfect opportunity. Aim for the fences, but protect yourself by keeping expectations low.

Visit their website to find out how.

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