Bob Lederer RBDR

How Big Data Can Change the Way Students Go to College | RBDR

December 1, 2016. Today on RBDR:

1) Big Data is being used by colleges and universities to better understand how prospective students might fit in their institutions, but Big Data can also simplify and strengthen high school students’ interest in and ability to discover where they should enroll to study their interests.

2) Online communities are gaining proponents and uses, including for an advocate/brand promoter situation.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Vision Critical’s Andrew Reid talks splitting the business to build on success. (RBDR 06.14.2016)

Today on RBDR: Vision Critical founder Andrew Reid discusses reasons why the company decided to split off a successful part of its business as a key to building on its successes since its launch in 2000.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RFL Communications, Inc.

60%+ opt-in to be location tracked; Penetrating “Upset Customer” Infographic (RBDR–6/11/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) AMA announces its 2014 Parlin MR award winner and MRA bestows its Impact Award. 2) Individuals may prize their privacy but a study shows over 60% are opting-in to allow an app to locate them. 3) Vision Critical President & Chief Product Officer Andrew Reid presents an Infographic that details why companies can not afford unhappy customers. See it for yourself at entrepreneur.com/article/234603

Bob Lederer RFL Communications, Inc.

Vision Critical’s Andrew Reid addresses challenges for “Innovation” in MR; Aboutthedata.com (RBDR-9/11/13)

Today: 1) On his blog, Vision Critical founder, President & Chief Product Officer Andrew Reid waxes about the changing state of innovation in the research marketplace. 2) If you have not checked out Acxiom’s new website, Aboutthedata.com, see for yourself what all the hubbub is about. Find out what Acxiom knows about you and your family.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com