Bob Lederer RFL Communications, Inc.

Five Things MRers Can Learn From Marketers / RBDR

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April 8, 2021

Today on RBDR: Rival Technologies founder & CEO Andrew Reid philosophizes for Entrepreneur about five things that market researchers can learn from the best practices of top marketers.

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Bob Lederer RFL Communications, Inc.

MR Agencies Need To Shift Focus To Social Messaging / RBDR

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September 30, 2019

Today on RBDR: Market research always wants to maintain (even strengthen) its relevance to corporate clients. Many believe it is time for market research agencies to shift their focus to where expanding numbers of people are spending their time – social messages (using apps). Rival Technologies’ Andrew Reid explains.

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Bob Lederer RFL Communications, Inc.

In interest of MR Relevance, It’s Time to Get Chatty / RBDR

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July 11, 2019

Today on RBDR: According to Rival Technologies founder and CEO Andrew Reid, if market research wants to maintain (much less strengthen) its relevance to its corporate client base, it is time to get chatty and turn market research to where people are – using social messenger apps.

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Bob Lederer RBDR

Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Bob Lederer RBDR

Eileen Campbell’s New Business | RBDR

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June 21, 2018. Today on RBDR:

Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.

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