Bob Lederer RFL Communications, Inc.

Why A/B Digital Ad Testing Is No Silver Bullet

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June 29, 2021

Today on RBDR: Zappi Director of Marketing Content Katie Sweet explains for the benefit of digital advertisers why very popular A/B testing is not the silver- bullet ad-testing procedure some marketers think it is.

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Bob Lederer RBDR

Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Common Misconceptions, Misuses of Popular A/B Testing | RBDR

January 31st, 2017. Today on RBDR:

1) Misconceptions that have led to two misuses of popular A/B testing.

2) Programmatic TV is still a minor factor in media buying, but its users are discovering attributes that can already make a difference.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

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Bob Lederer RBDR

The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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