Bob Lederer RFL Communications, Inc.

Many cos. using employees in their surveys; Big data: the Hype versus Realities (RBDR–7/27/13)

1) Best Practices, LLC study shows many large companies are using their employees as respondents. 2) All Things Digital Senior Editor Arik Hesseldahl separates Big Data hype from its realities. 3) RFL Communications’ new website enables you to view today’s RBDR, plus the previous 30, on its homepage. Visit http://www.rflonline.com.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is this week’s second mobile MR insight, courtesy Decipher, Inc.:

http://mrboard.decipherinc.com/2013/0…

Bob Lederer RFL Communications, Inc.

RBDR for August 26, 2013

eMarketer reports that digital platforms have surpassed television as the U.S. media content consumption. Dennis Murphy comments on how top market researchers are still relying on traditional survey research for critical insights. RBDR plans to address what it identifies as the MR industry’s most important issues, but we want your input. Email info@rflonline.com to share your thoughts.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is the first of several mobile MR insights to be delivered in this RBDR content box this week, courtesy of Decipher, Inc.:

Bob Lederer RFL Communications, Inc.

RBDR for August 22, 2013

Converting names on Rx data to lifelong codes is concerning some German data authorities’ sense of anonymity. Chinese manufacturers are not succeeding outside the mainland; experts assess reasons why and what it means to market research. Mobile MR firm consolidation occurred twice this week.

Bob Lederer RFL Communications, Inc.

RBDR for August 21, 2013

A report says Google has secured a patent for a “pay-to-gaze” patent that could be workable with advertising cost via Google Glass. Are there two types of Twitter users? And will tweets evolve from what they are today–mainly social–to a more commercial use in the future? A study from professors at the University of Pittsburgh and Columbia University examine these questions.

Bob Lederer RFL Communications, Inc.

RBDR for August 20, 2013

A Seattle Times look at social scientist involvement inside corporations shows an array of changes that have taken place as to how they are being used. iModerate Marketing Director Adam Rossow offers his list of “20 signs” that show you are a market researcher. The American Marketing Association’s “4 under 40” award for 2013 has been announced.