Bob Lederer RFL Communications, Inc.

Vision Critical’s Andrew Reid addresses challenges for “Innovation” in MR; Aboutthedata.com (RBDR-9/11/13)

Today: 1) On his blog, Vision Critical founder, President & Chief Product Officer Andrew Reid waxes about the changing state of innovation in the research marketplace. 2) If you have not checked out Acxiom’s new website, Aboutthedata.com, see for yourself what all the hubbub is about. Find out what Acxiom knows about you and your family.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

American Polls Biased? 3/4 of Americans Think So (RBDR–9/10/13)

A Kantar poll says three-quarters of U.S. citizens believe polls are biased. 2) A handful of giant advertising and marketing businesses form the new Cross Cultural Marketing and Communications Association. 3) LinkedIn issues a secondary public offering of 5.4 million shares that is projected to raise $1.2 billion.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Acxiom opens its personal data vault to individuals at Aboutthedata.com website (RBDR–9/9/13)

1) Acxiom Corp. rolls out Aboutthedata.com, a website enabling individuals to check out what the world’s most potent data collector knows about them. Check it out for yourself! 2) Professors from the London Business School and MIT Sloan School of Management study and discover the ineffectiveness of personalized advertising messaging.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Facebook shared data with 74 govts; Have a brand complaint? Use social media! (RBDR–8/29/13)

Today: 1) Facebook announced information-sharing requests received from 74 countries around the world during first half of 2013. 2) Social media is clearly the most reliable communication vehicle for complaints to brands and companies, based on new study data. 3) A New York newspaper report that ESPN could try to stop Nielsen’s takeover of Arbitron only scratches the surface of the FTC’s considerations before approvals. 4) New CMOs at the Levi brand and MasterCard are overseeing MR at those businesses.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

Click to access Decipher_SlidersDesignBestPractices.pdf

Bob Lederer RFL Communications, Inc.

RBDR for August 28, 2013

1) What some businesses are doing to fill the gap between Big Data job openings and finding quality, skilled personnel (and what can MR learn from that). 2) Pew Research reports an alarming 20% of U.S. homes do not have a broadband connection despite 98% of the population living in broadband-equipped locales– explaining why is purely speculative.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

http://www.decipherinc.com/n/uploads/…