Bob Lederer RFL Communications, Inc.

Upworthy’s novel “Attention minutes” metric; MR in China insights (RBDR–2/10/2014)

Today: Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

1) RBDR thanks all our viewers who commented about our February 6 anniversary video.
2) New York Times digital readership grows again, but it doesn’t sufficiently counter losses in print advertising revenues.
3) Upworthy’s website is implementing its novel, multi-part “Attention Minutes” metric, explained by Nieman Journalism Labs’ Caroline O’Donovan.
4) Mobile Measure’s Navin Williams shares insider information about doing research in China.

Bob Lederer RFL Communications, Inc.

RBDR celebrates our 2nd Anniversary; Media guru Bill Harvey discusses the impact of Second Screen & what TV networks are doing about it (RBDR–2/6/2014)

Sponsored today by Toluna (http://toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1 Research Business DAILY Report celebrates its second anniversary and invites viewers to join in on the celebration! You can win a special gift with a great blog post underneath our video and also by emailing a terrific suggestion about how RBDR can grow its viewership. 2) India’s Labor Department comments on the plentiful Market Research Analyst jobs that are available, and projects 41% growth in the segment into 2020. 3) Media Research guru Bill Harvey shares his keen insights into what is taking place with Second Screen activities among TV networks.
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Toluna helps the world’s market researchers, insight professionals and
companies make clearer, better business decisions that drive better
business results.

Bob Lederer RFL Communications, Inc.

Debate: Super Bowl ads are worse or better than the norm? Facebook to share TV-related data; Datasift will help WPP clients with social media information; Nielsen opens Super Bowl Advertising Hall of Fame; Most successful mergers stress improved customer satisfaction along with synergies; 28% of consumers disguise their online identity (RBDR–2/5/2014)

Sponsored by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)

Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.

Bob Lederer RFL Communications, Inc.

Super Bowl 48 ads: experts rate the good & bad, swings and misses (RBDR–2/4/2014)

Sponsored today by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)…

RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.

Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?

Bob Lederer RFL Communications, Inc.

Super Bowl Research News (Better than the Game Itself!) (RBDR–2/3/2014)

RBDR is sponsored today by RFL Communications (RFLOnine.com)

Super Bowl 48 dominated MR news over the weekend, for good reasons: 100 million viewers and 40-plus commercials make it the king advertising event.

1) Touchstorm.com set up a “live leader board” for Super Bowl commercials, ranking views, “velocity,” likeability and conversions.
2) Google’s CBO had trouble containing the business’ excitement after a busy week for YouTube sharing millions of views of leaked Super Bowl ads.
3) A majority of Super Bowl ads were expected to boast hashtags instead of corporate links.
4) Twitter set up a Super Bowl “war room” for advertisers who wanted help responding to the most popular tweets about the game.
5) The NFL arranged for installation of mini transmitters throughout midtown Manhattan to send walking directions to hot Super Bowl locations. It could “change how brands market to their customers.”
6) RBDR News Notes inform about a noteworthy obituary in the industry and an important research industry job that is opening up.