Bob Lederer RFL Communications, Inc.

CIOs are obstacle to corporate analytics; MR must market MR to colleges (RBDR–3/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) SAS study says CIOs are an obstacle to corporations’ use of analytics.

2) Nielsen Twitter TV is expanding from the U.S. to Australia and Italy.

3) RBDR’s Bob Lederer discusses his suggestion that the research industry launch a national reach out to all U.S. colleges and universities to build or maintain a solid market research class and, perhaps, MR program.

Bob Lederer RFL Communications, Inc.

ARF: Innovate, Google Glass; Mixed mode data MR is “garbage”(RBDR–3/25/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) 2 early news tidbits from the ARF Annual Conference that RBDR will follow through on for details. 2) Keynote Systems’ survey of 1600 professionals shows that mobile developers’ availability of mobile testing tools is their biggest challenge. 3) Paul Richard McCullough’s Greenbook Blog column explains that something many researchers do, mixed mode research, is garbage.

Bob Lederer RFL Communications, Inc.

Google Flu Trends overstates U.S. influenza; CMS pushes Medicare Part D data release; PharmaGuy, John Mack, discusses pharmaco new MR technology usage; FDA finds new adverse event information source (PRVR–3/24 – 3/28/2014)

On this week’s Pharma Research VIDEO Report:
1) There has been successful social media-sourced tracking of contagious diseases, but the Google Flu Trends has overestimated the spread of influenza in the U.S. in 2011-2012 and 2012-2013, according to Time Magazine.

2) Center for Medicare & Medicaid Services is pushing ahead part of its proposed Part D changes that deal with release of data to reputable organizations doing legitimate work. It has health care insurance coverage implications.

3) Pharmaguy John Mack joins PRVR to discuss what he says happening with pharma market research.

4) The FDA’s search for adverse events has led it to support creation of software that allows it to access 100 million health insurance and health records.

Bob Lederer RFL Communications, Inc.

uSamp collaboration goal: happy panelists (by helping them make money); Facebook’s quiet facial recognition technology; Fuguitt discusses her 1st ARF year with Bob Lederer (RBDR–3/24/2013)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) Keeping online panelists satisfied and looking for more participation is frequently centered around panelist interest in earning more money. uSamp’s “precedent-setting” collaboration with CrowdComputing Systems (CCS) will provide its 12-million online panelists the opportunity to make money– a little by answering a few CCS client-inspired questions, all the way up to potentially a lot by helping CCS customers document activity at a local store using their mobile phone.

2) Facebook’s quiet facial recognition technology, with accuracy as high as 97.25%, is being kept under wraps due to consumer concerns about the technology if used on Facebook.

3) Australia’s market research society, AMSRO, announces a trustmark seal that can be earned and flaunted by association members for exemplary privacy standards.

4) Gayle Fuguitt chairs her second ARF Annual Conference and speaks to RBDR’s Bob Lederer about her first year accomplishments

Bob Lederer RFL Communications, Inc.

Google’s Smartwatch; Impact of young people on MR (RBDR–3/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Google is readying its smart watch, which requires the attention of app developers to provide popular and practical tools, including some enabling market research with its wearers. 2) WPP Chief Executive Sir Martin Sorrell told the MRS Annual Conference that young people will be a boon for market research. 3) TVB Chief Research & Analytics Officer Stacey Lynn Schulman speaks about some problems that research functions are having meeting the demands and expectations of entry-level researchers.