Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Bob Lederer RFL Communications, Inc.

Medical Identity Theft emerges; “We Feel” maps moods via Twitter (PRVR– 5/27/2014 — 5/30//2014)

This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.

Bob Lederer RFL Communications, Inc.

Mobile mkters leverage metrics better; Toluna’s Haney on mobile MR (RBDR–5/30/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Ifbyphone’s “2014 State of Marketing Measurement” survey shows marketers who are deeply into mobile marketing are leading the way in leveraging marketing metrics. 2) Toluna SVP Product Marketing Carol Haney shares unique insights about the unique and worthwhile uses of mobile research.

Today’s RBDR link “in the cloud”: https://cloud.real.com/s/ZERfyQ

Bob Lederer RFL Communications, Inc.

CMOs & Procurement not friends; Unilever Foundry attempts to fast-track (RBDR–5/29/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Italian technology company Taggalo is finalizing beta testing of its outdoor digital media measurement system, which it plans to launch in July. 2) CMOs are making friends with many important internal departments, but not procurement–to marketing’s detriment. 3) The Unilever Foundry is supposed to engage Unilever faster, easier and better with budding innovative marketing and media startups.

And here is the link to today’s RBDR “in the cloud”:

Bob Lederer RFL Communications, Inc.

Facebook: social media focus group “Yes,” sales tool “No” (RBDR–5/28/14)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) A study shows Facebook engagement does not correlate with sales, however it can serve as a social media focus group. 2) Tobii Glass kicks off a mini marketing campaign to play up the qualities and capabilities of new Tobii Glass 2 units for in-store research.

Today’s “Cloud” link: https://cloud.real.com/s/oNvraQ