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August 15, 2016 Bob Lederer RBDR

Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)

Today on RBDR:

1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company.

2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising revenues increased $2.5 to $3.0 billion.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains how to execute Business2Business properly and well. Read it by clicking here.

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August 11, 2016August 11, 2016 Bob Lederer RBDR

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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August 10, 2016 Bob Lederer RBDR

PreTesting’s Dan Morris on research innovations of truVue. (RBDR 08.10.2016)

Today on RBDR:

PreTesting Group President Dan Morris explains the breakthrough ethnographic, qualitative and quantitative research opportunities from use of truVue, which enables you to see and hear what consumers are saying to others and out loud to themselves as they go through the motions of their day.

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August 9, 2016 Bob Lederer RBDR

Study reveals how many businesses DON’T use MR. 100% ad viewability too costly? (RBDR 08.09.2016)

Today on RBDR:

1) Astonishing results from an Attest research study about business’ understanding and use of market research. Read the original story by clicking here.

2) IMM’s Keith Pieper explains why when it comes to online advertising viewability, 100% is unnecessary and too costly while sub-50% seems to be just right. You can find this story by clicking this link.

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August 8, 2016 Bob Lederer RBDR

Comcast: lower rates for users’ data? Advanced Symbolics CEO on solid SM research. (RBDR 08.08.2016)

Today on RBDR:

1) Comcast asks FCC for permission to offer reduced consumer pricing in exchange for access to users’ data.

2) Advanced Symbolics’ CEO Erin Kelly makes the case for the solid research use of social media: to do checkpoint analysis that alerts CEOs of statistically significant change.

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