Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Two Reasons to Maintain Your Present Ad Campaign | RBDR

July 12, 2017. Today on RBDR:

1) Report says programmatic buying took a double-digit dip in the first quarter of 2017.

2) Communicus CEO Jeri Smith argues that replacing current advertising that still seems to be working worsens the ad situation. Her study shows that is true a disproportionate amount of the time. Find the original story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Why Nestle Hong Kong opted for own proprietary panel | RBDR

July 11, 2017. Today on RBDR:

1) Nestle Hong Kong explains why four years ago it decided to launch Nestle Communications, its proprietary sample of consumers.
2) What are the six dimensions that predict “liking of advertising?” Market research innovator Mike Brook explains.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.