Bob Lederer RBDR

Why Are Client MR Departments Pushing Automation Away? | RBDR

November 14, 2017. Today on RBDR:

Shell Head of Global Customer Insights James Johnstone warned a trends conference in London that research cannot ignore the benefits of automation, but who in the research world is behaving in that fashion?

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Bob Lederer RBDR

ATTN Clients: Ask Engineers to Contribute to Innovation | RBDR

November 13, 2017. Today on RBDR:

Communication innovation remains a giant problem for marketers as they attempt to reach changing consumers. Simulmedia founder Dave Morgan shared his very positive experiences with innovation, which he says have been most effectively driven in his company by engineers.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

DIY a New Trend for Small Client MR Departments | RBDR

November 8, 2017. Today on RBDR:

The largest client research departments are spending less on traditional research. A new trend may be emerging among small client research departments: opting to use DIY rather than trusted outside suppliers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Decision Science: More Fallacy than Valued MR Mode | RBDR

November 7, 2017. Today on RBDR:

Is “too much, too soon” the true description of the situation that numerous market researchers, who have turned to decision science to improve their work and output, find themselves in? Even executives who sell decision science for a living, like Cannon Gray‘s Kevin Gray, are not hesitating to say that many companies are ill-equipped to apply it.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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