Bob Lederer RBDR

Marketers View “Market Research” As A Dirty Word / RBDR

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February 19, 2019

Today on RBDR: Digital MR CEO Michalis Michael notes that small- and middle-sized enterprises are indifferent towards market research. For them, it’s down the list of priorities. And now proponents of social listening are fighting the suggestion that they be part of a company’s insights function because they believe marketers view market research as a dirty word.

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Bob Lederer RBDR

Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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Bob Lederer RBDR

What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Bob Lederer RBDR

Corporations’ Bad Data Quality – Few Promising Signs / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
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February 13, 2019.

Today on RBDR: Corporate data quality is discouragingly bad, according to Gartner Analysts Melody Chien and Saul Judah. They explain serious problems, recommend four courses of action and warn that 80% of businesses will not have the data quality they need in 2020.

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Bob Lederer RBDR

Unilever VP: It’s Time To Replace “Insights” with “Outsight” / RBDR

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February 12, 2019.

Today on RBDR: It is time for the research industry to recognize that the concept of “Insights” needs to be replaced as the vital, collective wisdom of research. Unilever VP Vijay Raj blogged that suggestion last week and proposed replacing it with “Outsights.” (Link to blog: http://musingsofamarketresearcher.blogspot.com/)

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